The popularity of mobile coupons has grown massively over the past few years with nearly 20 million people using them in 2011 - a figure is set to grow to 35.6 million by 2013. However retailers have found it difficult to measure the exact impact on their businesses. Now with Eagle Eye, retailers can track the effectiveness of each and every single coupon giving the full story from start to finish, and protect their business too.
The Exciting Part
Retailers and brands can now fully understand what impact issuing mobile coupons has on in-store traffic and sales. Using our secure digital redemption system, Eagle Eye generates real-time data reports, so we can tell you exactly how your campaign is performing at any given moment. This allows marketers to monitor, analyse and if necessary adapt live campaigns to maximise their ROI. And as each of our mobile coupons is issued with a unique code, we can tell you the exact journey each coupon took from issuance to redemption, providing better business intelligence and better protection against fraud. All this, whilst at the same time gathering CRM intelligence to build up mutually valuable relationship with the customer.
Mobile coupons also have inherent extra benefits too. As well as being a more environmentally friendly option to issue, they are a fraction of the cost of paper coupons. And because the coupon is naturally stored via SMS on the mobile, it’s more convenient for the customer to have in their possession, therefore resulting in higher redemption rates.
So, there’s no more waiting for fulfillment reports, extra cost efficiencies, more effective marketing spend and ROI tracking, more control over campaigns and better security for the business.
We can manage the entire process, from the delivery and issuance of the voucher, to the reporting and business intelligence behind it.
The Technical Part
Most mobile coupon solutions, such as barcodes and NFC require an upgrade either in the retailer's EPoS or the consumer's handset - maybe both. Eagle Eye requires neither, so it can be delivered without the need for expensive and time consuming changes to retailer hardware.
All we need is a relatively trivial integration with the retailer’s credit card terminal partner (though it’s likely we are already), and after that we’re ready to go…
If you’d like to have a chat to see what Eagle Eye could do for your business,
why not get in touch.
Tel: +44 (0)1483 246 530
Eagle Eye is a world leader in mobile coupons and gift vouchers. Using our patented technology, we integrate with retailers' existing card terminals and EPoS systems to enable the secure distribution and in-store redemption of mobile coupons and gift vouchers. This provides a great customer experience, alongside key retailer benefits such as cost efficiency, customer engagement and intelligent, real-time CRM data.Read more
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