Simon Burke, the former Chief Executive of Virgin Entertainment Group and Chairman of Hamleys PLC, has today joined Eagle Eye Solutions, the market leader in mobile voucher issue and redemption technology for retailers, as Chairman.

Simon Burke is a highly experienced retailer, having led or been a Board member of a host of prominent UK retail brands, including Virgin Megastores, WH Smith, Hamleys, and Majestic Wine. He is currently Chairman of Hobbycraft and Mitchells & Butlers PLC, and is a Director of the BBC.

Eagle Eye Solutions is the market leader in delivering mobile voucher issuance and redemption technology to retailers. The key to any digital voucher is the ability to redeem simply and securely, in real time and with the ability to track customer usage. Eagle Eye delivers that vision today for retailers, using the Chip and PIN pad and without any requirement for a massive upgrade of retail/EPoS systems. Eagle Eye is already working with many prominent retailers including Comet, Aurora Fashions, Blockbuster and Virgin Active.

Russell Buckley, former VP of Global Alliances at Admob (now owned by Google), has today joined mobile voucher and redemption technology provider Eagle Eye Solutions as Chief Marketing Officer.

Buckley joined AdMob in 2006 as its first employee, with the remit to launch the company in the EMEA region. Buckley had been working in mobile marketing since 2000 and was already a high profile figure, becoming well known via his blog, MobHappy. He subsequently was appointed to a worldwide spokesperson role for AdMob as VP of Global Alliances, before the company was acquired by Google for $750m in May 2010.

“It’s a very exciting time to be joining the Eagle Eye team. Digital redemption of mobile coupons to stimulate store visits has long been a requirement for sectors such as retail and FMCG to start seriously spending in the mobile channel. After careful research, I’m confident that Eagle Eye has the best solution on the market and more importantly, one which actually works today. Everyone in the ecosystem from the ad networks to the group buying companies is a potential partner for this technology and I’m looking forward to being part of another huge success in the mobile marketing space,” said Russell Buckley, CMO, Eagle Eye Solutions.

Digital redemption via the mobile has been a missing piece of the jigsaw puzzle for the last decade in mobile marketing. Eagle Eye Solutions delivers that vision today for retailers, without the requirement for a massive upgrade of the retail/EPoS systems that other mobile voucher solutions like barcodes and NFC, inevitably require.

Steve Rothwell, CEO, Eagle Eye Solutions, said: “Russell joining both validates the sector and the Eagle Eye model, pointing to rapid expansion in coming months. Russell has an enviable track record of spotting the next big thing before it happens and Eagle Eye will be the next mega-trend in mobile marketing. We’re delighted that such a high profile figure in the mobile marketing industry is joining Eagle Eye at a time when we’re planning a rapid expansion of our retail partnerships. Both retailers and brands are expressing keen interest and our results to date point to a very powerful marketing tool for mobile.”

Buckley’s role will focus on working with retailers, brands and agencies to educate and evangelise the use of mobile vouchers through all marketing channels, from traditional media, such as TV and Print right through to mobile advertising.