Simon Burke appointed Chairman of Eagle Eye

Simon Burke is a highly experienced retailer, having led or been a Board member of a host of prominent UK retail brands, including Virgin Megastores, W H Smith, Hamleys, and Majestic Wine. He is currently Chairman of Hobbycraft and Mitchells & Butlers PLC, and is a Director of the BBC.Eagle Eye Solutions is the market leader in delivering mobile voucher issuance and redemption technology to retailers. The key to any digital voucher is the ability to redeem simply and securely, in real time and with the ability to track customer usage. Eagle Eye delivers that vision today for retailers, using the Chip and PIN pad and without any requirement for a massive upgrade of retail/EPoS systems. Eagle Eye is already working with many prominent retailers including Comet, Aurora Fashions, Blockbuster and Virgin Active.

“I am very pleased to be joining Eagle Eye. Mobile vouchers are the next big thing in retail and leisure. This technology offers the only easy way to redeem these vouchers securely and in a way which tracks the usage, both of which can be invaluable to businesses. I look forward to working with the Eagle Eye team and helping to drive this innovation further into the retail and leisure sectors” said Simon Burke.

Steve Rothwell, CEO, Eagle Eye Solutions, said: “We’re delighted that such an experienced and high profile figure in the retail industry is joining Eagle Eye at a time when we’re enjoying a rapid expansion of our retail partnerships. Mobile vouchers are going to be key for retail mobile marketing and it’s great that our solutions are going to play such such a pivotal role in the future of retail”