Eagle Eye Solutions, the market leader in mobile voucher issue and redemption technology for retailers, has announced that it has secured £1.5 million in a Series A round of funding. Sir Terry Leahy, the former chief executive of Tesco, and top-ranked City retail analysts, Bill Currie and Iain McDonald, bringing a wealth of expertise to the company, led the financing.

Sir Terry Leahy, best known for overseeing Tesco’s meteoric rise within the retail industry and the original brains behind the Tesco Clubcard, is already taking an active role in the company, making a number of introductions with senior level contacts in the retail space. City retail analysts Bill Currie and Iain McDonald, who have an impressive track record of successfully investing in consumer facing businesses, including The Hut Group, Metapack, ASOS, QXL Ricardo and Zooplus will be using their expertise in e-commerce to help guide Eagle Eye’s business strategy.This funding will enable Eagle Eye to further expand its team, consolidate and grow its retail partnerships, further establishing the company as the forerunner in digitally redeemed mobile coupons and gift vouchers.

“This is an exciting time to get on board with Eagle Eye Solutions, which has expanded its retail partnerships rapidly in recent months. The retail industry is waking up to the huge opportunities that mobile marketing represents and mobile coupons are a vital component. Eagle Eye is leading the way in this field and I look forward to playing a part in its positive impact on the market. ” said Sir Terry Leahy.

Steve Rothwell, CEO, Eagle Eye Solutions, said: “We are delighted to have secured the backing of such experienced and high profile figures within the industry. Our technology empowers retailers with physical stores to use digital marketing techniques that have worked so well online in the last 15 years. This funding round will enable us to accelerate our progress and sign up more retailers more quickly than we could organically.”

The key to any digital voucher is the ability to redeem simply and securely, in real time and with the ability to track customer usage. Eagle Eye delivers that vision today for retailers, using the Chip and PIN pad and without any requirement for a massive upgrade of retail/EPoS systems. It is already working with a number of high profile retailers, including Comet, Aurora Fashions, Blockbuster and Virgin Active.

This news follows the recent appointments of Simon Burke, the former Chief Executive of Virgin Entertainment Group and Chairman of Hamleys PLC, as Chairman and of Russell Buckley, former VP of Global Alliances at Admob (now owned by Google) as Chief Marketing Officer at Eagle Eye Solutions.

Read more about it here:
Daily Mail – Sir Terry Leahy’s ‘eagle eye’ fixes on mobile coupon start-up
City AM – Sir Terry buys British again
Retail Gazette – Leahy invests in mobile voucher firm Eagle Eye
The Retail Bulletin – Eagle Eye Solutions raises £1.5 million for mobile coupon technology
New Media Age – Sir Terry Leahy leads £1.5m investment in mobile coupons firm Eagle Eye
GoMo News – Eagle Eye Solutions raises £1.5m for Mobile Coupon Technology Series A funding led by Sir Terry Leahy, Bill Currie and Iain McDonald
Mobile Marketing Magazine – Eagle Eye Solutions Raises £1.5m
Retail Systems – Sir Terry backs mobile voucher tech firm
Retail Times – Sir Terry Leahy invests in digital mobile coupon company
Real Business – Sir Terry Leahy invests in mobile voucher firm Eagle Eye Solutions
Marketing Week – Sir Terry Leahy invests in mobile coupon company
Mobile Entertainment – Eagle Eye Solutions raises £1.5m
Growing Business – Leahy leads investment in Groupon-style mobile start-up
M&M Global – Eagle Eye Solutions secures $2.4m funding
Retail IT – Sir Terry Leahy invests in mobile coupon company